About Me

I’m Felipe Hurtado, a Senior Graphic and Visual Designer with over 15 years of experience creating brands, visual identities, digital experiences, and communication systems for companies and creative teams in Chile, the United States, and Canada.

My work spans branding, digital design, web, presentations, packaging, campaigns, motion, and audiovisual content. I enjoy transforming ideas and complex challenges into clear, distinctive, and purposeful visual solutions. Over the years, I’ve worked with companies and agencies across different industries, including projects for brands such as Brightech, Aryze, Red Bull, Converse, Levi’s, Concha y Toro, and Ubiome. I also founded Alterstudio, where I developed branding and digital projects for a wide range of clients. More recently, I’ve incorporated AI tools into my creative process to explore ideas, develop concepts, and create new visual possibilities. I see technology as a complement to design thinking, not a replacement for it.

I’m particularly interested in working with ambitious teams and brands where design can have a meaningful impact, combining strategic thinking, strong visual execution, and a genuine curiosity for new ways of creating.

Clients
Golden Omega, Brightech, Fundación Plagio, Derechos Digitales, Pacific Lot Splits, Kross, Amoblé.