Felipe Hurtado
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felipe@alterstudio.cl

Website — Brightech

Moodborad — Aryze

Aryze — Brochure

Branding Economias Creativas

Branding — Pacific Lot Splits

Branding FMDOS

Branding — Chec

Branding Cespi & Central


I want to be inside situations where change is possible, where things are still elastic, where the possibility of change hasn't been decided yet." - Vito Acconci

I want to be inside situations where change is possible, where things are still elastic, where the possibility of change hasn't been decided yet." - Vito Acconci

  • Positioning / Naming / Visual Identity / Branding Guidelines

  • Design for Social Media / Mailing / Ads

  • Web Design / Motion / Content Tools

  • Books / Magazines / Brochure

  • Signage / Enviromental Graphics

  • Consumer Packaging / Consumer Event

Hello. I’m Felipe a Senior Graphic Designer focused on creating visuals that impact and bring your projects to life. My latest projects were some projects for Brightech and Aryze.

I love hearing new perspectives and meeting new people from different places, so feel free to reach me if you’d like to connect and talk about design.

No matter the challenge, I believe good design can always offer a solution. I’ve been a graphic designer for over 10 years, and therefore have developed creative visual strategies to face all kinds of issues. From major international brands that need a fresh new look to local political campaigns that aim to pop on a sea of information: I’ve developed branding strategies and tactics to get teams closer to their goals.

I love developing visual identities that are clear and simple, the kind that makes users remember and companies confident that who they are, and aim to be, gets across.

My work takes inspiration from the languages of art, fashion, music, and nature, and I translate them into graphics that can work across industries and objectives.

And because the design needs not only to be good, but also to convince and engage diverse teams, I also devote myself to explaining the rationales, pros, and cons, of different design choices to all kinds of non-designers (in the past I’ve worked closely with web developers, scientists, engineers, lawyers, and more). I’ve previously worked for brands such as Aryze, Converse, Levi’s, Brightech, and DAf (Concha y Toro).

I love hearing new perspectives and meeting new people from different places, so feel free to reach me if you’d like to connect and talk about design!

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